2013 the year of competency-based learning?

Education Department Approves Competency-Based Program at Capella U. - Government - The Chronicle of Higher Education

Another interesting event in the competency-based learning movement. 2012 was named the MOOC year, and maybe 2013 will be named the competency-base year. However, different institutions use this term in very different ways. 

I wonder if just aligning outcomes with competencies is enough to attract students, without touching the credit system, or adding any flexibility in the learning path, or reducing cost. I'm skeptical that just by adding curriculum changes, without changing the actual learning 'model' this move has any traction with students...